Mobile Enabled Student Access & Recruitment
Covid-19 has created new and long lasting challenges for college recruitment. Critical in-person, and face-to-face engagement opportunities are no longer possible. The long lasting and lingering effects of the pandemic will forever change the way you effectively recruit and enroll students.
High school visits, college fairs, on and off-campus visits and events have all been instantly moved to the virtual domain. Video streaming services have quickly become the "go to" solution. These synchronized virtual events have allowed colleges to augment face-to-face engagement to some extent. Yet, your GenZ student audience lives in an asynchronous world, where they engage and communicate constantly via mobile apps such as Instagram, Tik-Tok, Snap Chat, What's App to name a few. They live in a world of instant connectivity, at all hours of the day, where they use apps to get their news, do their research, collaborate and education themselves on their college choices. They are almost exclusively a mobile ONLY population. Shouldn't you be accessing and engaging with them in this fluid asynchronous way?
The Ci mobile app provides fully connected app experience that provides access and connectivity through an app experience designed to engage with today's "digital age" students in the ways that they fully expect.
As an enrollment professional, you need to rely more than ever before on effective virtual experiences to deliver your brand messaging, and allow for instant collaboration, and maintain connectivity. Ci does this and more, allowing your admission reps to build one-on-one relationships, and allowing you to deploy personalized experiences, at scale. The Ci app experience allows you to capture valuable data to best understand student's intentions, interests, and personas. And, easily integrates with current systems and CRM tools.
Ci can transform your student access and recruitment strategy, by bringing the student experience to them through a mobile app experience, and into the palm of their hands, 24/7.
REPLICATE ON AND OFF-CAMPUS ADMISSIONS EVENTS
PRE-APPLICATION
College Fair
Info Session
High School Visit
Open House
POST-APPLICATION
Admitted Students’ Day
Orientation
Features & Benefits
- PERSONALIZATION & AUTOMATION — build custom student journeys and automate deployment
- BRAND DIFFERENTIATION — communication is not co-mingled in a snail mailbox, email inbox, or text message.
- ENGAGEMENT RATES - that outperform all other "legacy" channels up to 10X.
- INTERACTIVE & COLLABORATIVE - rich communications including use of video and two way chat
- TRACK DEMONSTRATED INTEREST - capture attitudinal and behavioral data. Replaces email opens and link clicks
- ELIMINATE RFI FORMS- students can share their information with one click.
- ANALYTICS - target candidates that are most likely to apply, and enroll.
- OPTIMIZE CURRENT ASSETS - load name lists and inquires into the system
- BUILD AUTHENTIC ONE-ON-ONE RELATIONSHIPS - connect with candidates where they are comfortable communicating (chat), and maintain open dialogue throughout the admissions cycle.
- STRENGTHEN OMNI- CHANNEL STRATEGIES- adding mobile will make your other channels even more effective.
- SaaS SOLUTION or FULLY MANAGED SERVICE- you can choose a "do it yourself" model, or leverage our enterprise solution where we do it all.
- INTEGRATION & INTEROPABILITY- seamlessly integrates with currently installed CRM solutions
Your Data- Always Secure & Private
Data privacy and security is of the highest priority at Ci. Your student data remains in your custody at all times, and your database is never accessible to any other school or organization. All names or leads loaded into our system are automatically coded. Only you can communicate with your leads, and at no time do we "sell" student data to any other companies. Our data environment provides the highest level of security and encryption available today, with a secure web portal that provides you and your administrators access to your data 24/7.
Redefining the Experience. See Our Story
Ci dramatically improves your ability to engage virtually with potential candidates.
With CiEngage™ you have direct real-time access to all students who are engaging with your school. You can target ideal candidates quickly and affordably. Ci not only provides prospective students a seamless app experience to quickly learn about you, but a new exciting set of data for you to measure their intent and level of interest. The Ci experience has been designed to embrace how GenZ and Millennials consume content - in bite sized chunks, on their phones. Directly through the app they can "opt-in" for more information, schedule a campus visit, or register for events, and answer any number of insightful questions you might like to ask - all with the click of a button through a seamless interactive experience.
When it comes to engagement, CiEngage outperforms traditional communication channels up to 10X, provides unmatched access to prospective students, and delivers rich student information that not only allow you to convert more "names" to "interested candidates", but allow you nurture them throughout the funnel. You can start using Ci at any stage of the admissions cycle, from first touch all the way through enrollment. Our secure web portal makes it simple to export the data and import into in any CRM.
Why Ci is Different
Leverage Ci across your entire enrollment funnel with proven results
ACCESS STUDENTS MORE EFFECTIVELY
Reach and activate more students in your historically challenging markets and regions. They may not have every day and easy access to a computer, but they all have smart phones. Reach them where they are constantly.
TARGET THE RIGHT STUDENTS
Ci provides analytics and engagement reporting to target the candidates most probable to convert to visits, applications and enrollments.
GO MOBILE
Communicate in a personalized way, at scale, with your mobile only audience through an app dedicated 100% to college. For an even more personalized approach, use our exclusive CiChat tool to build strong one-on-one relationships.
IMPROVE ROI
Optimize your current assets (purchased search names), improve the effectiveness of your omni-channel recruiting strategy, and reduce your cost of student acquisition.
ACCESS MORE CANDIDATES
80% Unique CandidatesFewer and fewer high school students are responsive to email marketing, and less are paying attention to snail mail. Over 80% of candidates who engage on Ci are not engaging with you on other channels.
DRIVE ENROLLMENT
5X HigherStudents who interact on the Ci mobile app are 5X more likely to convert when compared to traditional communication methods. With a 34% average click rate you can engage candidates with personalized content and interactive experiences based on their profile and college preferences.