White Paper: Why Personalization is Essential to Student Recruitment

How to build a personalized student recruitment experience to keep prospective candidates engaged

While colleges and universities have evolved the methods that they use to identify and engage with candidates, including the use of email and in some cases texting, they are not adapting quickly enough. Successful consumer marketers have embraced new technology and data available to connect with this generation of mobile first teen consumers. Colleges and universities need to follow suit with student recruitment practices to keep pace.

In this white paper learn:

  • Why personalization is the key to recruitment success with Gen Z
  • 3 Advantages of using personalization for student recruitment
  • How to create a successful personalized college search experience