Why Colleges Rely on Demonstrated Interest Demonstrated interest, or the level of consideration an applicant is giving a school, is a huge factor in higher ed admission decisions. The Wall Street Journal recently examined the growing weight it has on the admissions process over the past decade. Most people outside of the enrollment management field […]
According to recent industry research enrollments rates are declining, especially for undergraduate programs. In spring of 2018 enrollment rates were down by 275,000 students for US undergraduate programs. If you’re responsible for student recruitment programs, it’s time to take a hard look at your student recruitment strategy to determine where there may be room for […]
As a society we use social channels for both communication and accessing content. More so, the target audiences for both undergraduate and graduate programs, Gen Z and Millennials, use social channels and associated mobile apps for peer communication. A majority of Gen-Z teens (52 percent) say they spend three or more hours per day on […]
We recently tackled why personalization is an important tactic to attract today’s college bound students. But how do you gain the insight needed to build a personalized student search experience? By using data and automation to collect it with speed and at scale. A data-driven plan will help you develop a more comprehensive and insightful […]
People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing in the truest sense — one brand […]
College Interactive’s Mobile App was recently featured as a top tool for students in College Covered and Bentley’s The Biz. Check out the coverage to see what they are saying about us and learn how the Ci app can benefit you, whether you’re a student looking at colleges, a high school counselor guiding students through […]
One of the biggest challenges for any young adult is finding their path to a fruitful and successful adult life. But not every family knows what higher education opportunities exist to guide their children, or has the resources for outside help. And not every student has the support of family. The resources they do have, […]
Mobile apps are taking over as the preferred teen communication channel Apps, short for mobile applications, have become the standard for smartphone users for a simple reason – they allow us to perform tasks quicker and easier. They help us access information and online services faster, with a simple, fast and comprehensive user experience. Apps […]