Ci Engage

College Recruiting: Gen Z Wants You to Respect Their PII

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Gen Z Wants You to Respect Their PII

When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]