Ci Engage

College Recruiting: Gen Z Wants You to Respect Their PII

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Gen Z Wants You to Respect Their PII

When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]

Ci Engage

Embracing Mobile Transformation in Higher Education

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Photo of Students on Mobile Devices

How Digital and Now Mobile Transformation is Impacting Student Search Over the past 20 years the world has transformed tremendously with the advent of digital technologies such as the internet, email, digital advertising social media, and the adoption of mobile devices. Most dramatic is the dependence on our smart phones – now tethered to us […]

Ci Engage

Generating Qualified College Candidates vs Leads

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Student Searching for Colleges on the Web

Over the least 35 years I have met with and worked with hundreds of enrollment managers. And there has been, and continues to be, a common theme amongst them related to student search and the source of “leads”. There are many data driven marketers today in higher education, but a very large percentage of them […]