Needham, MA – April 16, 2015 – College Interactive, a Needham, Massachusetts-based marketing firm announces it has attracted more than 20,000 users for Ci, a mobile app launched February 15, 2015 that connects high school students directly to college admissions offices and simplifies college choice.
While other services boast assistance for college choice, the Ci mobile app finds its success in directly connecting students and colleges through a FREE iOS mobile app (web version forthcoming). This unique service allows students to instantly access every aspect of their college selection process in one mobile app – to search and review colleges through unique in-app featured sites that contain college videos, and provide access to all their social media channels in one screen. Ci also connects students directly to the Common Application, scholarships, and standardized testing websites.
In addition to simplifying and providing structure to the overwhelming college search process, the app goes much further to provide a direct connection between students and college admissions. Ci is the only mobile app to allow students to directly contact colleges, and for colleges to directly contact students. Bob Khederian, lead investor, serial entrepreneur and Chairman of Belmont Capital notes that Ci is “the next channel for students to explore colleges, and for colleges to reach students.”
“The free Ci app offers students the ability to research and interact one-on-one with colleges on a mobile platform,” said College Interactive Founder and CEO Rob Feldman. Through the free Ci app, students and their parents gain instant access to a database of over 4000 institutions of higher learning where they can search specific criteria to identify schools that match their interests. “College and university admissions recruiters can now not only communicate with students in a new and innovative way, but also gain valuable insight through Ci analytics never before available through any other platform.”
The Ci app launched just over two months ago, and has already revolutionized the college search field. Students, parents, and guidance counselors rave about the app, which is fast becoming the “#1 college search productivity app everyone should have on their phone.” The app just reached its first 20,000 users and momentum continues. “We hit the top 100 in the app store recently and we expect to have 100,000 users within the next six months,” said Feldman.
The vision and mission of College Interactive is based on the fact that there is a good fit for EVERY student, regardless of their achievements academically, or otherwise. College Interactive will generate high levels of student engagement with colleges and universities, fostering the pursuit of higher education. The ability for colleges to deliver relevant and on-point information via the mobile device is a new paradigm and transformative technology in the college marketing and recruitment space.
“The ability for colleges to message students with relevant content is a huge piece in empowering students during their search process. I see some amazing potential for this app to help find the best fit for students” says Dr. James Keane, Vice Principal , at Catholic Memorial High School, a private high school in West Roxbury, MA
The College Interactive app is also a tool for parents, guidance professionals, students and colleges to collaborate. The app provides sharing and collaboration through social media channels which is something that is expected by today’s tech savvy teens.
College Interactive was born out of a third generation-owned, commercial printing company that services the higher education community in the New England area. Rob Feldman, founder and CEO, identified a downward trend in the effectiveness of print and other legacy communications for admissions marketing and student recruitment and formed College Interactive to develop a better way for students and colleges to 'find' and communicate with each other. "Colleges continue to rely upon traditional marketing channels such as print, web, email and phone to reach today's tech oriented “Gen-Z” student prospects. College Interactive is transforming the college bound student experience and student recruitment for colleges and universities with its mobile app", says Feldman. College Interactive is an extensive team of dedicated education professionals, with backgrounds in education technology, school counseling, admissions and enrollment management, student recruitment, and marketing communications.
College Interactive is a trademark of College Interactive. All other products are trademarks of their respective companies.