College Interactive (Ci) a Boston-based software developer and higher education marketing firm announced today it has closed its first $400,000 round of funding for Ci, a new mobile app that connects high school students directly to college admissions offices and simplifies college choice. Bob Khederian, Chairman, Belmont Capital Partners is the lead investor.
“We are thrilled to be involved in this fast-moving mobile space,” said Khederian, “which clearly is the next channel for students to explore colleges, and for colleges to reach students.” Khederian has served as Chairman, Belmont Capital Partners for the past 18 years and was formerly Chairman, HiSoftware, Chairman and Co-Founder of Provident Healthcare Partners, and Chairman of Medical Specialties, Inc. which he founded, and then sold to Bain Capital in 1996.
“The free Ci app offers students the ability to research and interact one-on-one with colleges on a mobile platform,” said College Interactive President and CEO Rob Feldman. Through the free Ci app, students and their parents gain instant access to a database of over 5,000 institutions of higher learning where they can search specific criteria to identify schools that match their interests. “In addition, college and university admissions offices can now access a new and innovative way to find, connect with, inform, engage and recruit prospective students.”
College Interactive was born out of a third generation-owned, commercial printing company that services the higher education community in the New England area. Rob Feldman, founder and CEO, identified a downward trend in the effectiveness of print and other legacy communications for admissions marketing and student recruitment and formed College Interactive to develop a better way for students and colleges to 'find' and communicate with each other. "Colleges continue to rely upon traditional marketing channels such as print, web, email and phone to reach today's tech oriented “Gen-Z” student prospects. College Interactive is transforming the college bound student experience and student recruitment for colleges and universities with its mobile app", says Feldman. College Interactive is an extensive team of dedicated education professionals, with backgrounds in education technology, school counseling, admissions and enrollment management, student recruitment, and marketing communications.