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Webinar: Navigating the Mobile Preference of Gen Z High School Students
October 10, 2018 @ 2:00 pm - 3:00 pm
Gene Begin – Vice President, Marketing & Communications Wheaton College (MA) and
Rob Feldman, CEO, College Interactive
Where Does Mobile Marketing Fit into Your Strategy?
Mobile apps have quickly become the primary communication channel for Gen Z students. Join special guest speaker Gene Begin, Vice President of Marketing & Communications at Wheaton College (MA), as he provides an overview of why mobile has become an important part of the recruitment process. He will share best practices for building mobile engagement into your strategy, and tools to help you connect and engage with prospects on mobile to help drive enrollment objectives.