Kristin Nichols has spent nearly twenty years in admission and marketing at several top-tier institutions. She is currently the Director of Enrollment Marketing at the University of Massachusetts Lowell. Her current role focuses on graduate and undergraduate enrollment growth through strategic marketing and communication. Prior to joining UMass Lowell, Kristin worked at Bentley University, Northeastern University and The Catholic University of America. She holds a M.Ed. in Higher Education Administration from Northeastern University and a B.A. in Communications from Massachusetts College of Liberal Arts. She owns a marketing consulting firm that manages projects for secondary institutions and small businesses in the New England region. She is also on the Alumni Board of Directors at Massachusetts College of Liberal Arts. Kristin is passionate about presenting student success stories and outcomes to prospective students, their parents and school counselors.