Gene Begin is the Vice President of Marketing & Communications for Wheaton College in Norton, Massachusetts. Gene provides strategic leadership and direction for the college’s marketing, communications, web strategy and branding priorities and objectives. As the college’s first-ever chief marketing officer, Gene is responsible for developing a strong brand vision that supports Wheaton’s overall mission and its academic, enrollment and advancement goals. Gene previously was at Babson College for 15 years in a variety of marketing roles and most recently held the role of Senior Director of Integrated Marketing. He holds a Bachelor of Science in Business Administration from the University of Rhode Island and a Masters in Business Administration from Babson College.