Ci Engage Archives - Page 4 of 4 - College Interactive

Generating Qualified College Candidates vs Leads

Posted on July 17, 2018July 18, 2018

Student Searching for Colleges on the Web

Over the least 35 years I have met with and worked with hundreds of enrollment managers. And there has been, and continues to be, a common theme amongst them related to student search and the source of “leads”. There are many data driven marketers today in higher education, but a very large percentage of them […]

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Why Colleges are Struggling to Meet 2018 Enrollment Goals

Posted on June 21, 2018June 21, 2018

I recently read an article in stating that 450 colleges in the US have not met their enrollment objectives for the fall of 2018. This figure is not surprising, given how ultra-competitive higher education has become and the number of colleges incoming candidates have to choose from. Gone are the days even for well-established colleges […]