Ci Engage

Closing the High School Counseling Gap

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Closing the High School Counseling Gap

Today’s high school counselors are very much under-resourced, creating a situation of enormous proportions for college bound students. The average counselor to student ratio at public high schools is 482-to-1, nearly double the 250-to-1 ratio recommended by The American School Counselor Association. Shockingly, close to 1 million US students have no counselors at all at […]

Ci Engage

Trends in Student Recruitment & Nurturing Strategies

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Colleges have several marketing channels at their disposal to aid in student recruitment. While the end goal is to build enrollment, commercial ‘lead generation’ tactics are traditionally used in enrollment marketing. With enrollment rates declining and many colleges struggling to meet goals it’s time to evaluate the traditional marketing outlets and look at how new […]

Ci Engage

3 Advantages of Using Personalized Marketing for Student Recruitment

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create a successful personalized mobile college search experience

Why Personalization is Essential to Student Recruitment People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing […]

Ci Engage

Student Recruitment Strategies for Small Colleges

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Student Recruitment Strategies to Set Your Brand Apart

According to recent industry research enrollments rates are declining, especially for undergraduate programs. In spring of 2018 enrollment rates were down by 275,000 students for US undergraduate programs. If you’re responsible for student recruitment programs, it’s time to take a hard look at your student recruitment strategy to determine where there may be room for […]