When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]
Big brands like Under Armor, Nike, Mountain Dew, Gap and others have been effectively using social and mobile apps to market their brands to GenZ, people born from the mid-1990s to the early 2000s, for quite some time. You don’t see big brands attempting to reach their “digital age” GenZ audience with email, direct mail, […]
What’s in a name? Are you “purchasing names” of unknown suspects, and relying heavily on traditional channels like email and direct mail to reach potential candidates, promote your institution, get candidates engaged, and differentiate your college’s brand? We created this infographic to illustrate the difference between traditional student search approach that most colleges use versus […]
As we celebrate National School Counseling Week, I would like to thank the thousands of counselors at high schools who help our children manage all the aspects of day-to-day life. You all wear many hats, are mostly under-resourced and in some cases under-appreciated. You are there for them in many capacities. You advocate for your […]
Why Colleges Rely on Demonstrated Interest Demonstrated interest, or the level of consideration an applicant is giving a school, is a huge factor in higher ed admission decisions. The Wall Street Journal recently examined the growing weight it has on the admissions process over the past decade. Most people outside of the enrollment management field […]
Today’s high school counselors are very much under-resourced, creating a situation of enormous proportions for college bound students. The average counselor to student ratio at public high schools is 482-to-1, nearly double the 250-to-1 ratio recommended by The American School Counselor Association. Shockingly, close to 1 million US students have no counselors at all at […]
Colleges have several marketing channels at their disposal to aid in student recruitment. While the end goal is to build enrollment, commercial ‘lead generation’ tactics are traditionally used in enrollment marketing. With enrollment rates declining and many colleges struggling to meet goals it’s time to evaluate the traditional marketing outlets and look at how new […]
Why Personalization is Essential to Student Recruitment People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing […]
According to recent industry research enrollments rates are declining, especially for undergraduate programs. In spring of 2018 enrollment rates were down by 275,000 students for US undergraduate programs. If you’re responsible for student recruitment programs, it’s time to take a hard look at your student recruitment strategy to determine where there may be room for […]
Each year, we all celebrate Thanksgiving by cooking a tremendous turkey dinner with all the fixings. After a half century of eating the traditional turkey dinner, many of you, as my and I family have done, like to switch it up a bit. We serve things like lobster, lasagna, or any other favorite dish that […]