A recent article in the Register shared that globally, there were an astonishing 175 billion app downloads in 2017 alone. Given the numbers, a mobile equal student recruitment strategy is no longer an option for colleges. Those who continue to rely on traditional search and legacy communications to meet enrollment objectives will find themselves in […]
As a society we use social channels for both communication and accessing content. More so, the target audiences for both undergraduate and graduate programs, Gen Z and Millennials, use social channels and associated mobile apps for peer communication. A majority of Gen-Z teens (52 percent) say they spend three or more hours per day on […]
We recently tackled why personalization is an important tactic to attract today’s college bound students. But how do you gain the insight needed to build a personalized student search experience? By using data and automation to collect it with speed and at scale. A data-driven plan will help you develop a more comprehensive and insightful […]
People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing in the truest sense — one brand […]
Where Does Mobile Marketing Fit into Your Strategy? Mobile apps have quickly become the primary communication channel for Gen Z students, but many colleges are struggling with how to leverage mobile for student search. Join us for a Webinar on Oct 10th featuring special guest speaker Gene Begin, Vice President of Marketing & Communications at […]
Over the past decade, innovation in the classroom has experienced a tremendous surge. Learning Management Systems (LMS), Online learning, Student Information Systems (SIS), and hardware such as iPads and Chromebooks are being utilized to benefit students and teachers at all education levels. From pre-school, to colleges and universities, and everything in between, technology is being […]
College Interactive’s Mobile App was recently featured as a top tool for students in College Covered and Bentley’s The Biz. Check out the coverage to see what they are saying about us and learn how the Ci app can benefit you, whether you’re a student looking at colleges, a high school counselor guiding students through […]
One of the biggest challenges for any young adult is finding their path to a fruitful and successful adult life. But not every family knows what higher education opportunities exist to guide their children, or has the resources for outside help. And not every student has the support of family. The resources they do have, […]
Dating and College Search – More Similar Than You Think People have been using dating apps for a long time to make lasting connections with people. Dating app users create a profile with their interests and preferences, automatically match with individuals that fit their criteria and chat with them before they ultimately decide whether to […]
In the past decade the choices of communication channels have grown dramatically. What was once a limited to TV, radio, newspaper, direct mail, phone, websites and email has exploded to include social media, messaging apps, search advertising, banner advertising, geofencing and more. This has created a big challenge for higher ed marketers when deciding which […]