Ci Engage

Big Data and its Impact on College Choices

Posted on

I recently had a discussion with a rising high school senior who has begun her college search and selection process. She is a high academic achiever, who has her sights set on many top tier colleges and universities. Through ever increasing access to college application data, she has become quite conscious of the reality that […]

Ci Engage

College Recruiting: Gen Z Wants You to Respect Their PII

Posted on
Gen Z Wants You to Respect Their PII

When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]

Ci Engage

Infographic: Why College Recruiting Efforts Should Focus on More Than Just a Name

Posted on

What’s in a name? Are you “purchasing names” of unknown suspects, and relying heavily on traditional channels like email and direct mail to reach potential candidates, promote your institution, get candidates engaged, and differentiate your college’s brand? We created this infographic to illustrate the difference between traditional student search approach that most colleges use versus […]