The first SAT test was administered nearly 100 years ago, in 1926. In an era long before other screening tools existed, colleges saw immediate benefit in using the SAT and other standardized tests as an efficient way to assess large numbers of applicants. There are two big issues at hand. First, at the very top […]
I recently had a discussion with a rising high school senior who has begun her college search and selection process. She is a high academic achiever, who has her sights set on many top tier colleges and universities. Through ever increasing access to college application data, she has become quite conscious of the reality that […]
We recently conducted surveys of our user community to better understand their career options and college decision making process. It became quite evident that a large percentage of students are not armed with the knowledge they need to pursue certain career paths or college opportunities. With all the advances in communication and education technology it’s […]
A new trend in the college application and acceptance process is gaining steam and it’s called “test-optional”. More than 1,000 colleges and universities in the US have adopted the test-optional route which does not require applicants to submit their SAT or ACT scores. As a result, students can now opt-out of taking college entrance exams […]
We live in a world of big data. Everything we do creates a larger and larger stream of consumer data. Online or credit card purchases, web searches, our location, who we call, what apps we use, even what we say – think of Amazon Echo, Google Dot, etc. In 2016, Forbes reported that companies would […]
Colleges rely heavily on email and print advertising to market to prospective college bound students by buying or renting lists. These lists provide basic information but tell colleges very little about the student in terms of interest level or fit. As a result, colleges struggle to deliver a relevant and personalized experience and can only […]
This is a hectic time for college bound high school seniors. As they complete their academic work and prepare for the next stage in life, they must weigh the pros and cons of their college acceptances. They have an important decision to make that will affect them for the next several years; Which college or […]
It’s clear that there are different advantages in life afforded to people that have more money than to those who don’t. This crosses into educational opportunities, whether it be at the grade school level or in higher education. The Operation Varsity Blues admissions scandal has highlighted the higher education access gap with vast resources and […]
When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]
Big brands like Under Armor, Nike, Mountain Dew, Gap and others have been effectively using social and mobile apps to market their brands to GenZ, people born from the mid-1990s to the early 2000s, for quite some time. You don’t see big brands attempting to reach their “digital age” GenZ audience with email, direct mail, […]