This is a hectic time for college bound high school seniors. As they complete their academic work and prepare for the next stage in life, they must weigh the pros and cons of their college acceptances. They have an important decision to make that will affect them for the next several years; Which college or […]
It’s clear that there are different advantages in life afforded to people that have more money than to those who don’t. This crosses into educational opportunities, whether it be at the grade school level or in higher education. The Operation Varsity Blues admissions scandal has highlighted the higher education access gap with vast resources and […]
When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]
Big brands like Under Armor, Nike, Mountain Dew, Gap and others have been effectively using social and mobile apps to market their brands to GenZ, people born from the mid-1990s to the early 2000s, for quite some time. You don’t see big brands attempting to reach their “digital age” GenZ audience with email, direct mail, […]
What’s in a name? Are you “purchasing names” of unknown suspects, and relying heavily on traditional channels like email and direct mail to reach potential candidates, promote your institution, get candidates engaged, and differentiate your college’s brand? We created this infographic to illustrate the difference between traditional student search approach that most colleges use versus […]
As we celebrate National School Counseling Week, I would like to thank the thousands of counselors at high schools who help our children manage all the aspects of day-to-day life. You all wear many hats, are mostly under-resourced and in some cases under-appreciated. You are there for them in many capacities. You advocate for your […]
Why Colleges Rely on Demonstrated Interest Demonstrated interest, or the level of consideration an applicant is giving a school, is a huge factor in higher ed admission decisions. The Wall Street Journal recently examined the growing weight it has on the admissions process over the past decade. Most people outside of the enrollment management field […]
Today’s high school counselors are very much under-resourced, creating a situation of enormous proportions for college bound students. The average counselor to student ratio at public high schools is 482-to-1, nearly double the 250-to-1 ratio recommended by The American School Counselor Association. Shockingly, close to 1 million US students have no counselors at all at […]
From all of us at College Interactive, Wishing You Happy Holidays and a Joyful New Year. We look forward to continuing our partnership with you in 2019. The Ci Team
Colleges have several marketing channels at their disposal to aid in student recruitment. While the end goal is to build enrollment, commercial ‘lead generation’ tactics are traditionally used in enrollment marketing. With enrollment rates declining and many colleges struggling to meet goals it’s time to evaluate the traditional marketing outlets and look at how new […]