Ci Engage

Why we should embrace mobile apps for transfer admissions.

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Reaching and engaging transfer prospects is hard. One of the biggest obstacles is related to the legacy communication channels being used by higher education today. Your target audiences are digital natives, and a mobile only generation. How can we continue to expect them to engage using last generation’s marketing methods? This generation has learned to […]

Ci Engage

Big Data and its Impact on College Choices

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I recently had a discussion with a rising high school senior who has begun her college search and selection process. She is a high academic achiever, who has her sights set on many top tier colleges and universities. Through ever increasing access to college application data, she has become quite conscious of the reality that […]