Reaching and engaging transfer prospects is hard. One of the biggest obstacles is related to the legacy communication channels being used by higher education today. Your target audiences are digital natives, and a mobile only generation. How can we continue to expect them to engage using last generation’s marketing methods? This generation has learned to […]
With current and potentially long-term restrictions on face-to-face engagement, educators have some big challenges ahead. Are you a high school counselor? How are you going to adjust and handle the college planning process for your rising seniors? Are you an admissions professional who has just lost several of your key recruitment and engagement tools: high […]
The first SAT test was administered nearly 100 years ago, in 1926. In an era long before other screening tools existed, colleges saw immediate benefit in using the SAT and other standardized tests as an efficient way to assess large numbers of applicants. There are two big issues at hand. First, at the very top […]
I recently had a discussion with a rising high school senior who has begun her college search and selection process. She is a high academic achiever, who has her sights set on many top tier colleges and universities. Through ever increasing access to college application data, she has become quite conscious of the reality that […]
We recently conducted surveys of our user community to better understand their career options and college decision making process. It became quite evident that a large percentage of students are not armed with the knowledge they need to pursue certain career paths or college opportunities. With all the advances in communication and education technology it’s […]
A new trend in the college application and acceptance process is gaining steam and it’s called “test-optional”. More than 1,000 colleges and universities in the US have adopted the test-optional route which does not require applicants to submit their SAT or ACT scores. As a result, students can now opt-out of taking college entrance exams […]
We live in a world of big data. Everything we do creates a larger and larger stream of consumer data. Online or credit card purchases, web searches, our location, who we call, what apps we use, even what we say – think of Amazon Echo, Google Dot, etc. In 2016, Forbes reported that companies would […]
Colleges rely heavily on email and print advertising to market to prospective college bound students by buying or renting lists. These lists provide basic information but tell colleges very little about the student in terms of interest level or fit. As a result, colleges struggle to deliver a relevant and personalized experience and can only […]
This is a hectic time for college bound high school seniors. As they complete their academic work and prepare for the next stage in life, they must weigh the pros and cons of their college acceptances. They have an important decision to make that will affect them for the next several years; Which college or […]
It’s clear that there are different advantages in life afforded to people that have more money than to those who don’t. This crosses into educational opportunities, whether it be at the grade school level or in higher education. The Operation Varsity Blues admissions scandal has highlighted the higher education access gap with vast resources and […]