Reaching and engaging transfer prospects is hard. One of the biggest obstacles is related to the legacy communication channels being used by higher education today. Your target audiences are digital natives, and a mobile only generation. How can we continue to expect them to engage using last generation’s marketing methods? This generation has learned to […]
With current and potentially long-term restrictions on face-to-face engagement, educators have some big challenges ahead. Are you a high school counselor? How are you going to adjust and handle the college planning process for your rising seniors? Are you an admissions professional who has just lost several of your key recruitment and engagement tools: high […]
The first SAT test was administered nearly 100 years ago, in 1926. In an era long before other screening tools existed, colleges saw immediate benefit in using the SAT and other standardized tests as an efficient way to assess large numbers of applicants. There are two big issues at hand. First, at the very top […]
I recently had a discussion with a rising high school senior who has begun her college search and selection process. She is a high academic achiever, who has her sights set on many top tier colleges and universities. Through ever increasing access to college application data, she has become quite conscious of the reality that […]
Why Colleges Rely on Demonstrated Interest Demonstrated interest, or the level of consideration an applicant is giving a school, is a huge factor in higher ed admission decisions. The Wall Street Journal recently examined the growing weight it has on the admissions process over the past decade. Most people outside of the enrollment management field […]
Today’s high school counselors are very much under-resourced, creating a situation of enormous proportions for college bound students. The average counselor to student ratio at public high schools is 482-to-1, nearly double the 250-to-1 ratio recommended by The American School Counselor Association. Shockingly, close to 1 million US students have no counselors at all at […]