Dating and College Search – More Similar Than You Think People have been using dating apps for a long time to make lasting connections with people. Dating app users create a profile with their interests and preferences, automatically match with individuals that fit their criteria and chat with them before they ultimately decide whether to […]
In the past decade the choices of communication channels have grown dramatically. What was once a limited to TV, radio, newspaper, direct mail, phone, websites and email has exploded to include social media, messaging apps, search advertising, banner advertising, geofencing and more. This has created a big challenge for higher ed marketers when deciding which […]
Leveraging modern day tech beyond the high school classroom Over the past 10 years the role of technology in education has changed dramatically. The students of today have grown up in a digital world and the use of technology in the classroom has become common place. Google Docs, Smartboards, iPads, computer labs, online learning programs […]
Mobile apps are taking over as the preferred teen communication channel Apps, short for mobile applications, have become the standard for smartphone users for a simple reason – they allow us to perform tasks quicker and easier. They help us access information and online services faster, with a simple, fast and comprehensive user experience. Apps […]
How Digital and Now Mobile Transformation is Impacting Student Search Over the past 20 years the world has transformed tremendously with the advent of digital technologies such as the internet, email, digital advertising social media, and the adoption of mobile devices. Most dramatic is the dependence on our smart phones – now tethered to us […]
Over the least 35 years I have met with and worked with hundreds of enrollment managers. And there has been, and continues to be, a common theme amongst them related to student search and the source of “leads”. There are many data driven marketers today in higher education, but a very large percentage of them […]
I recently read an article in stating that 450 colleges in the US have not met their enrollment objectives for the fall of 2018. This figure is not surprising, given how ultra-competitive higher education has become and the number of colleges incoming candidates have to choose from. Gone are the days even for well-established colleges […]