Ci Engage

College Recruiting: Gen Z Wants You to Respect Their PII

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Gen Z Wants You to Respect Their PII

When asked, most college admissions and enrollment professionals will say they rely heavily on one primary method of accessing college bound students. It’s not much different than a retail brand buying consumers data from credit card companies of individuals who have purchased competing products. Colleges purchase or license lists of student PII: names, email addresses […]

Ci Engage

Infographic: Why College Recruiting Efforts Should Focus on More Than Just a Name

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What’s in a name? Are you “purchasing names” of unknown suspects, and relying heavily on traditional channels like email and direct mail to reach potential candidates, promote your institution, get candidates engaged, and differentiate your college’s brand? We created this infographic to illustrate the difference between traditional student search approach that most colleges use versus […]

Ci Engage

Trends in Student Recruitment & Nurturing Strategies

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Colleges have several marketing channels at their disposal to aid in student recruitment. While the end goal is to build enrollment, commercial ‘lead generation’ tactics are traditionally used in enrollment marketing. With enrollment rates declining and many colleges struggling to meet goals it’s time to evaluate the traditional marketing outlets and look at how new […]

Ci Engage

3 Advantages of Using Personalized Marketing for Student Recruitment

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create a successful personalized mobile college search experience

Why Personalization is Essential to Student Recruitment People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing […]

Ci Engage

Student Recruitment Strategies for Small Colleges

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Student Recruitment Strategies to Set Your Brand Apart

According to recent industry research enrollments rates are declining, especially for undergraduate programs. In spring of 2018 enrollment rates were down by 275,000 students for US undergraduate programs. If you’re responsible for student recruitment programs, it’s time to take a hard look at your student recruitment strategy to determine where there may be room for […]