Big brands like Under Armor, Nike, Mountain Dew, Gap and others have been effectively using social and mobile apps to market their brands to GenZ, people born from the mid-1990s to the early 2000s, for quite some time. You don’t see big brands attempting to reach their “digital age” GenZ audience with email, direct mail, […]
What’s in a name? Are you “purchasing names” of unknown suspects, and relying heavily on traditional channels like email and direct mail to reach potential candidates, promote your institution, get candidates engaged, and differentiate your college’s brand? We created this infographic to illustrate the difference between traditional student search approach that most colleges use versus […]
As we celebrate National School Counseling Week, I would like to thank the thousands of counselors at high schools who help our children manage all the aspects of day-to-day life. You all wear many hats, are mostly under-resourced and in some cases under-appreciated. You are there for them in many capacities. You advocate for your […]
Colleges have several marketing channels at their disposal to aid in student recruitment. While the end goal is to build enrollment, commercial ‘lead generation’ tactics are traditionally used in enrollment marketing. With enrollment rates declining and many colleges struggling to meet goals it’s time to evaluate the traditional marketing outlets and look at how new […]
Why Personalization is Essential to Student Recruitment People place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the brands consumers value most for their highly personalized experiences. Personalization is one-to-one marketing […]
According to recent industry research enrollments rates are declining, especially for undergraduate programs. In spring of 2018 enrollment rates were down by 275,000 students for US undergraduate programs. If you’re responsible for student recruitment programs, it’s time to take a hard look at your student recruitment strategy to determine where there may be room for […]
Each year, we all celebrate Thanksgiving by cooking a tremendous turkey dinner with all the fixings. After a half century of eating the traditional turkey dinner, many of you, as my and I family have done, like to switch it up a bit. We serve things like lobster, lasagna, or any other favorite dish that […]
A recent article in the Register shared that globally, there were an astonishing 175 billion app downloads in 2017 alone. Given the numbers, a mobile equal student recruitment strategy is no longer an option for colleges. Those who continue to rely on traditional search and legacy communications to meet enrollment objectives will find themselves in […]
As a society we use social channels for both communication and accessing content. More so, the target audiences for both undergraduate and graduate programs, Gen Z and Millennials, use social channels and associated mobile apps for peer communication. A majority of Gen-Z teens (52 percent) say they spend three or more hours per day on […]
We recently tackled why personalization is an important tactic to attract today’s college bound students. But how do you gain the insight needed to build a personalized student search experience? By using data and automation to collect it with speed and at scale. A data-driven plan will help you develop a more comprehensive and insightful […]