GenZ students are the first 100% mobile generation. And, all teens, no matter the demographic, use their smart phones constantly, and for everything — especially when it comes to researching colleges and navigating the college planning journey. College Interactive evolved from our decades of experience in admissions marketing. It is the first and only mobile app dedicated to college search and prospect engagement, providing you with a new and powerful communication channel to plug directly into your recruitment communication strategy … and directly into the palm of students’ hands.

The Ci mobile app is the modern day mailbox. And, it's 100% dedicated to college, providing you direct and immediate access to engage, and convert more leads to campus visits, applications and enrollments than all the other traditional channels combined. Part of any effective strategy includes an omni-channel approach with multiple touch points. With our advanced mobile app technology, not only will you engage effectively with your candidates where they are (on their phones), but you’ll also enhance the investments of all of your other legacy channels.

Key Features & Benefits of the Ci Experience

• MASS PERSONALIZATION, AT SCALE — relevant content is deployed front and center on prospects’ phones.
• DIFFERENTIATE YOUR BRAND — admissions communication is not comingled as it is in a postal mailbox, email inbox, or text messaging. Stand out in a sea of choices.
• HIGHER ENGAGEMENT RATES - that outperform other "legacy" channels up to 10X.
• INTERACTIVE - graphic rich communications including use of video that is more effective than text based communication
• ENGAGEMENT SCORING - track engagement for every prospect, targeting the most viable candidates throughout the admissions funnel, from first touch to enrollment.
• ANALYTICS - engagement reporting, analytics and predictive capabilities to target candidates that are most likely to visit campus, apply, and enroll.
• OPTIMIZE CURRENT ASSETS -  quickly load student search list purchases and all inquires into the system, just like you do with your CRM
• BUILD AUTHENTIC ONE-ON-ONE RELATIONSHIPS - connect with candidates where they are comfortable communicating (chat), and maintain open dialogue throughout the admissions cycle.